The History of Samson's Sauce
Samson’s Sauce dates back 78 years to the attic of the former
Boren home on the fashionable Oakland Avenue in Greensboro, N. C.
Head of that particular household, Simpson Boren was a family man
and father of three sons – Malcolm, Gurney, and Jimmy. He loved
fishing, dove hunting, and gourmet cooking. In fact, this
wonderful sauce was concocted because Simpson was always
experimenting in the kitchen! He first made it in a barrel in the
attic and let it age for two months while dutifully stirring it
everyday. News of Simpson’s mysterious, pending treat spread
quickly throughout the community. Anticipation climaxed when
Simpson finally declared it was ready! Everyone was dying for a
taste! Friends even brought their own bottles so they could take
some home. Though the original recipe was/ really /hot, folks were
crazy about this biting, tantalizingly different condiment.
Simpson loved giving his new sauce to friends and whoever wanted
to try it. Since Simpson’s local nickname was /Samson/, he named
his new culinary creation Samson’s Sauce. In the late 1940’s
Simpson devised the comic label that is still used today. It
wasn’t long before Samson’s Sauce became a staple in the homes
of many of his neighbors and friends.
After Simpson Boren’s death in 1954, sons Malcolm and Gurney tried making the sauce on a small scale. Unfortunately, they were unable to make enough to meet the demand while also holding down regular jobs. So Gurney took on the daunting task /alone /over the next two decades. He continued to make the sauce on demand in his garage whenever people complained that they were out and just had to have some more! However, making Samson’s Sauce was a lot of work without modern equipment, and making it in quantity was an impossible job for one lone man. As the sauce’s popularity grew, Gurney simply couldn’t keep up with orders from folks allover who had bought the sauce or tasted it somewhere and now craved it. The demand was overwhelming. Hundreds of letters from customers came in with testimonials about how they loved Samson’s Sauce. Invariably, each satisfied customer requested another case or two. How amazing it was that so many people knew about this sauce simply through word of mouth! What a testament to its delectability!
Finally, in 1986 Jimmy joined his brother Gurney in producing Samson’s Sauce and enabling the Boren legacy to continue. Together they opened a plant that made and bottled the famous sauce. Even with no formal advertising, orders kept coming in and demand increased. Sauce was shipped to all states but the Dakotas, and business was good! Soon, they were able to expand their product line with a new culinary creation called Samson’s Town and Country, a delicious, slightly sweet sauce with some teasing heat. Like its sassy-saucy predecessor, Samson’s Town and Country also had a variety of uses, according to the traditional label’s bragging rights. After taking a tasty sabbatical, Samson’s Town and Country will soon be available for purchase and enjoyment once again.
The bottom line of this culinary success story boils down to a long-standing Boren tradition of good taste and customer satisfaction. After all these years, Samson’s Sauce has remained a staple in many kitchens all over the country from gourmet chefs to backyard grillers and ordinary folks who just want a dependable condiment that simply “Makes Everything Taste Better.” And that’s a fact worth savoring!
Samson’s Sauce dates back 78 years to the attic of the former
Boren home on the fashionable Oakland Avenue in Greensboro, N. C.
Head of that particular household, Simpson Boren was a family man
and father of three sons – Malcolm, Gurney, and Jimmy. He loved
fishing, dove hunting, and gourmet cooking. In fact, this
wonderful sauce was concocted because Simpson was always
experimenting in the kitchen! He first made it in a barrel in the
attic and let it age for two months while dutifully stirring it
everyday. News of Simpson’s mysterious, pending treat spread
quickly throughout the community. Anticipation climaxed when
Simpson finally declared it was ready! Everyone was dying for a
taste! Friends even brought their own bottles so they could take
some home. Though the original recipe was/ really /hot, folks were
crazy about this biting, tantalizingly different condiment.
Simpson loved giving his new sauce to friends and whoever wanted
to try it. Since Simpson’s local nickname was /Samson/, he named
his new culinary creation Samson’s Sauce. In the late 1940’s
Simpson devised the comic label that is still used today. It
wasn’t long before Samson’s Sauce became a staple in the homes
of many of his neighbors and friends.After Simpson Boren’s death in 1954, sons Malcolm and Gurney tried making the sauce on a small scale. Unfortunately, they were unable to make enough to meet the demand while also holding down regular jobs. So Gurney took on the daunting task /alone /over the next two decades. He continued to make the sauce on demand in his garage whenever people complained that they were out and just had to have some more! However, making Samson’s Sauce was a lot of work without modern equipment, and making it in quantity was an impossible job for one lone man. As the sauce’s popularity grew, Gurney simply couldn’t keep up with orders from folks allover who had bought the sauce or tasted it somewhere and now craved it. The demand was overwhelming. Hundreds of letters from customers came in with testimonials about how they loved Samson’s Sauce. Invariably, each satisfied customer requested another case or two. How amazing it was that so many people knew about this sauce simply through word of mouth! What a testament to its delectability!
Finally, in 1986 Jimmy joined his brother Gurney in producing Samson’s Sauce and enabling the Boren legacy to continue. Together they opened a plant that made and bottled the famous sauce. Even with no formal advertising, orders kept coming in and demand increased. Sauce was shipped to all states but the Dakotas, and business was good! Soon, they were able to expand their product line with a new culinary creation called Samson’s Town and Country, a delicious, slightly sweet sauce with some teasing heat. Like its sassy-saucy predecessor, Samson’s Town and Country also had a variety of uses, according to the traditional label’s bragging rights. After taking a tasty sabbatical, Samson’s Town and Country will soon be available for purchase and enjoyment once again.
The bottom line of this culinary success story boils down to a long-standing Boren tradition of good taste and customer satisfaction. After all these years, Samson’s Sauce has remained a staple in many kitchens all over the country from gourmet chefs to backyard grillers and ordinary folks who just want a dependable condiment that simply “Makes Everything Taste Better.” And that’s a fact worth savoring!
 |
 |
 |